marketing

Lies, damned lies and statistics

Lies. damned lies and statistics. It’s a cliché that has been used several times in this column over the years. I have used it because statistical data, especially about employment and the cost of living, can influence attitudes, opinions and policy decisions. As...

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World music: myth or reality? | by Andre Marais

It is not unusual these days to walk into any music store and find a category called ‘World Music’ – most commonly displayed alphabetically, according to country and not artist, quite unlike the other products in the shop. The term has become a marketing ploy and a...

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